The market opportunity for creatine is rapidly expanding, driven by both its well-established benefits in sports nutrition and its emerging role in healthy aging. While the body produces small amounts of creatine and some is obtained from foods like red meat and seafood, these sources are often insufficient to meet the levels needed for optimal muscle performance, recovery, and cardiovascular support. Supplemental creatine monohydrate fills this gap effectively, with strong clinical evidence supporting its ability to enhance strength, endurance, and muscle mass. What’s fueling even greater consumer demand is the growing interest among middle-aged and older adults who are embracing active lifestyles and looking to maintain strength, mobility, and even cognitive performance as they age. This shift has created a new and fast-growing consumer base, positioning creatine as a supplement not just for athletes, but for anyone pursuing long-term wellness and vitality.†
† These statements have not been evaluated by The Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.