Today’s consumers connect ethical and sustainable lifestyles with wellbeing and wellness, creating demand for more ethically sourced ingredients. Sixty-three percent say they would be willing to go flexitarian if vegetarian and/or plant-based alternatives met specific criteria. Animal-based Collagen is not a suitable option for a growing portion (48%) of the population trying to follow an ethical and sustainable lifestyle. Collagen is fastest growing segment in both Natural Channel and MULO (Natural Channel Retailers and Ecommerce). In the Natural Channel, the four top selling Protein Powders are Collagen, with an average retail price greater that all Protein Powders. Vegetarian Collagens are beginning to trend and have great growth potential.
† These statements have not been evaluated by The Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.